Rihanna launches luxury Fenty in Paris
Rihanna has launched her fashion label Fenty at a pop-up boutique in Paris, becoming the first black woman to create an original brand with the French luxury conglomerate LVMH.
Fenty, which will debut in a Paris pop-up store on May 24 and online on May 29, is the latest of Rihanna's business ventures. It joins her cosmetics brand Fenty Beauty and lingerie label Savage X Fenty, which launched in 2017 and 2018 respectively.
"Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies. Some days I want to be submissive, many days I'm completely in charge and most days I feel like being both ... so it was imperative that we created a line versatile enough to embrace and celebrate us in that way," Rihanna said in a statement.