Rihanna launches luxury Fenty in Paris

Posted on1 Year ago 980

Rihanna has launched her fashion label Fenty at a pop-up boutique in Paris, becoming the first black woman to create an original brand with the French luxury conglomerate LVMH.

Fenty, which will debut in a Paris pop-up store on May 24 and online on May 29, is the latest of Rihanna's business ventures. It joins her cosmetics brand Fenty Beauty and lingerie label Savage X Fenty, which launched in 2017 and 2018 respectively.

fenty collection

"Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies. Some days I want to be submissive, many days I'm completely in charge and most days I feel like being both ... so it was imperative that we created a line versatile enough to embrace and celebrate us in that way," Rihanna said in a statement.

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